Beating the Odds in Vegas: How Adam Steck Built An Empire

Sanjiv Goyal
6 min readDec 1, 2020

By Sanjiv Goyal Featuring Adam Steck

In this article, you will learn about:

  • Post-COVID trends in live entertainment
  • Opportunities for entrepreneurship in Vegas
  • Experiential learning
  • The power of mindset
  • The mindset of the most successful people

In our “new normal” existence, some industries are thriving and some are being forced to adapt. Delivery services, hand sanitizer, and Netflix are cashing in and restaurants, hotels, and concert venues are struggling to stay afloat. I sat down with Adam Steck, founder of SPI Entertainment, for a conversation about the future of entertainment in Vegas.

Follow Your Passion

Steck grew up in a house filled with love. He never felt a sense of lack even though he was raised by a single mother. Somehow, she managed to give her children everything they needed to feel safe enough to explore their passions and secure enough to believe they could handle whatever life threw at them.

From an early age, Steck knew he wanted to be in the entertainment industry. He didn’t take the traditional formal education route. Instead, he got his GED in tenth grade and began promoting and booking acts.

College provides structure but it certainly isn’t the only way to learn or evolve. Steck observed what was working for the successful players in his industry and applied their methods. He learned by doing and modeling the strategies of his mentors.

The adage rings true, “Do what you love and you won’t work a day in your life.” In our conversation, the importance of following your passions, listening to the knowing voice inside, and putting yourself in proximity to your dreams came up again and again.

Steck has an intuitive streak found in most creatives. We all have it, but some can tap into that creativity and follow their hunches and whims more easily than others. You might say Steck has built his life on practical improvisation.

“The nature of life is to follow your curiosity, to continually grow and evolve.”

Sanjiv Goyal

A futurist, angel investor, and Silicon Valley entrepreneur, Sanjiv Goyal, connects the dots and embraces disruptive technologies to global problems